Session 1: Building Audience Engagement with Customer Journey Orchestration

This CDP World 2024 user training session provides a comprehensive introduction to the core functionalities of Treasure Data Audience Studio, empowering Marketing users to optimize their workflows. Participants will begin with an overview of the platform, followed by best practices for leveraging Audience Studio effectively. We will dive into "quick win" use cases, showcasing impactful strategies that can be implemented immediately. Additionally, participants will learn step-by-step journey-building techniques to create tailored user experiences. The session will conclude with an interactive Ask Me Anything (AMA), giving attendees the opportunity to clarify questions and deepen their understanding.